Customer Experience - Head
Vashima is a seasoned Customer experience and market research professional with over 14 years of experience in e-commerce, IT and Market Research. She has worked with top
companies in their field: eBay, Flipkart, Oracle and Nielsen. She has held interesting portfolios across her career, e.g Heading Voice of customer for Flipkart or Leading
the Shipping and Payments design for eBay. She developed a liking for customer experience while working on setting up the customer survey team for Oracle. Her background
while working at Nielsen (then ORG GfK) gave her a right mindset to explore the journey into becoming a customer experience professional.
Vashima specialize in, to name a few areas, Net Promoter Score (NPS), Customer Journey Mapping, Business process re-engineering based on Customer insights, Customer Analytics , M&A operations for E-commerce.
She constantly strives to deliver a delightful experience for customers by converting intelligent insights into process re-engineering, best practices and creative solutions across the company and global markets.
The customer experience landscape is very nascent that provides very good opportunity for Vashima to try innovative ideas to measure and improve customer experience.